Our 2014 European Customer Tour!

Posted by | June 03, 2014 | Uncategorized | No Comments

We’ve been like kids in a candy store lately and wanted to share some of the big wins that we have had and share upcoming events that you can get involved with too!

NewAer & Unilever Kick Off Consumer Campaign:

In April, we kicked off our project with Unilever in London, which will leverage proximity ranging between fixed beacons as well as handsets that have downloaded their app powered by NewAer’s Proximity Platform.  This will be the first time that a consumer product leverages our “better than iBeacon” framework to enable devices to communicate with one another using our SDK in addition to the traditional application triggering with fixed iBeacons.  More on that to come!

2nd Patent Awarded:

We were given a notice of allowance for our 2nd patent around determining a virtual location based upon scanned wireless signals.  This is key to our automation engine driving a “state change” or creating some type of action either on your device or in the cloud based upon seeing a known beacon at a specific signal strength.  For a young company like ours to have two patents so quickly is a testament to our early forward vision and our swift-moving intellectual property team.  Congratulations guys!

Builders and Hacker Demos:

We spent a few days at MIT’s Media Lab Member Event media.mit.edu/events/spring14/day1 and left both inspired and motivated.  We met some teams doing some radically forward thinking projects, many of which were excited about our framework for machine-to-machine discovery.

After a chilly visit to the East coast, we headed to our favorite DIY event called Maker Faire www.makerfaire.com, where 150,000 people come to see what thousands of others built from their workbench or garage.  The quality of some of the vehicles blew us away, but we were most excited about the kids there who had built communication circuits, robots, and even a pneumatic actuated bench that was synchronized to a roller coaster ride!  Keep it up future inventors!

Lego Jeep Maker Faire smaller

Partner Demo Days:
The first week of June we are in Dublin at our telecom partner Alcatel-Lucent IMS User’s conference, where we show our “one number to any destination” routing using proximity and their IMS infrastructure www.alcatel-lucent.com/products/converged-telephony-server with CTS and the Self Care API. A video of the debut of it is here.


For the second week we head to London for the Europa’s theeuropas.com, then Founders Forum www.foundersforum.eu as we ramp up for London Technology Week londontechnologyweek.co.uk. We are sponsoring a hackathon with the Sand Pit Labs hacximity.org where we’re giving an early look at our 4.0 SDK that allows peer-to-peer communication over unpaired BlueTooth Smart links and a prize for the best use of our SDK! Sign up for the hackathon here!

For the last half of June, we head to Berlin for our investor T-Venture www.t-venture.com with their T-Labs and T-Systems division around next generation automotive showrooms and retail traffic measuring and marketing.

We wrap our month of demos and meetings Europe at the 5th year anniversary of the MLOVE ConFestival mlove.com/confestival/ were we will share stories of the Maker Faire and the future of all things triggered from any beacon!

We’d love to meet you at the events above, so let us know if you’re going to be in the mix above too, and lets talk about our better than iBeacon framework.  We would love to see how it can tie into your applications or infrastructure!

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