Magnum Ice Cream’s M-Pulse Proximity app is live!

Posted by | September 24, 2014 | Uncategorized | No Comments

The NewAer powered M-Pulse from Magnum has hit the UK iOS store!  It brings iBeacon + the NewAer Proximity Platform into one application.  You can find it at

Designed by Karmarama and programmed by Nice Agency, this application uses a combination of the NewAer Proximity Platform SDK along with StickNFind commercial grade iBeacons to make your smartphone truly smart!  After downloading and running the application your iPhone can now use its built in Bluetooth radio to let you know when your friends are nearby, as well as iBeacon enabled retail store coolers bringing you the ultimate digital ice-cream social!

Nothing beats time with friends... except time with friends and ice cream

Doodle from Libby @

Since this app uses the latest wireless technology, when you install it, you need to enable some things in your iPhone…  But don’t worry, we’ve worked hard to make sure that they do not run down your battery like prior applications that use location around GPS satellites would.

First you need to turn on your Bluetooth by sliding the menu up up from the bottom of the iPhone screen and making sure the third circle icon that looks like a sideways bow tie is highlighted in white.  Then when you see the enable Bluetooth pop-up message within the application, click enable it to use this.  Then enable push notifications so that the updates work automatically.  Finally, you must enable the Bluetooth to be used in the background.  This lets the alerts for your friends to come through when the app is not running on the screen.  Don’t worry, we put a switch in side to let you turn off the push notifications on your own device if you do not want to be bothered.

That’s it!  You are now living in the future finding your friends with NewAer.  Your smartphone is now truly smart!

Download the M-Pulse app from or the iTunes store and click more for the press release and screenshots!

Press release: NewAer and The Unilever Foundry M-Pulse press release

Press screenshots follow:  Six images in high-resolution

1. Magnum MPulse NewAer Meetups 2. Magnum MPulse NewAer iBeacon giveaways 3. Magnum MPulse NewAer Proximity Radar 4. Magnum MPulse NewAer Meetup Creation 5. Magnum MPulse NewAer Meetup Delivery

Screen shots of M-Pulse

Screen shots of M-Pulse