Will Anti-showrooming be the future of mobile?

Posted by | July 18, 2013 | Uncategorized | No Comments

In this short video from Intel shot at the VentureBeat mobile conference, we talk about the mobile phone being a “guide” to nudge you when something relevant to you is nearby.

Showrooming is a negative verb for bricks and mortar retail today, but having something we are interested in alert us, then give the ability to inspect tacitly is a benefit that many find invaluable.

Rather than keeping your head buried in your phone, our technology leverages radio signals in the environment into interactions that you will benefit from.  Think of it as the ultimate ice breaker for your life…  The NewAer SDK enables any device to become aware of its environment and facilitate such interactions.

Source: Intel @ MobileBeat 2013